Home Software News Survey Gives an Insight on Mobile App Usage Patterns
Survey Gives an Insight on Mobile App Usage Patterns
Software - News
Written by Jenny Curtis   
Wednesday, 01 February 2012

 

Nuance has released the results from a survey that investigates consumer usage of mobile apps.

The survey was conducted by Vocalabs and included a random sample of 991 smartphone users in the US and Canada.

The majority of smartphone users indicate they have a more positive view of a company if they offer a mobile app. Eighty-one percent will share their positive app experience. According to the survey, 89 percent of smartphone users download at least one new mobile app per month. 70 percent have more than ten apps on their phones, 29 percent have more than thirty apps, and 12 percent have more than fifty.

A recent study from Flurry found that after three months, only 24 percent of users continue to use an app, and in a year 96 percent of the applications are no longer used. “Companies hoping to engage with their customers through mobile apps must not only consider how they attract first-time users, they must also consider retention strategies and how they keep consumers returning regularly to this critical channel,” said Robert Gary, vice president and general manager, mobile care of Nuance Communications.

Consumers still initiate communication with customer service through the phone and Web. However, mobile apps are becoming an important channel for customer engagement. More than half of the surveyed have downloaded their bank and their carrier’s app but not all of them use it.

 

Related Articles:
ABBYY, beyo and Diotek Will Showcase at the 2010 Mobile World Congress
Companies > News
ABBYY will be exhibiting at the 2010 GSMA Mobile World Congress in Barcelona, February 15-18, Stand 2B25 in Hall 2, together with its partners, beyo and Diotek. ABBYY will be showcasing its document recognition and language translation technologies...
ABBYY Demonstrates Its New Mobile Technology
Companies > News
          ABBYY will demonstrate its mobile application FotoTranslate at the GSMA Mobile World Congress in Barcelona, Spain on February 16-19 this year. ABBYY FotoTranslate combines ABBYY’s optical character recognition technology with...
New Multilingual Dictionary Software for Mobile Devices
Software > News
           ABBYY has announced Lingvo x3 Mobile, a new multilingual dictionary for smartphones, PDAs and communicators. ABBYY Lingvo x3 Mobile translates words and phrases from and to English, German, Russian, French, Italian, and Spanish....
Improved Chinese, Japanese and Korean OCR in Mobile OCR Engine 4.0
Developers > News
          Mobile OCR Engine 4.0, the new version of the software development kit for creating small footprint OCR applications, is now available. The major improvement of the SDK is that it supports Chinese, Japanese, and Korean OCR by...
Mobile OCR Engine 3.0 Released
Developers > News
           ABBYY has announced Mobile OCR Engine 3.0 - a software development kit which gives developers tools for creating mobile and other compact applications with optical character recognition (OCR) and business card recognition (BCR)...